To operators of a distance on zeroes//NKRS has forbidden conditionally free tariffs
In Ukraine any more there will be no zero tariffs for a mobile communication. In Natskomissii concerning communication regulation (NKRS) consider, that similar marketing courses of operators mislead subscribers and break the law.
Yesterday NKRS has entered an interdiction for the services, which operators position as free. In the companies of action of the commission name intervention in the tariff policy. But if decision NKRS nevertheless comes into force, in the market more transparent rules of tariffing will be established, experts consider.
Henceforth it is forbidden to operators of a mobile communication to establish zero cost on services and to use this information in advertising. «Zero tariffs are not present and cannot be, – Lyudmila Artjushenko has declared a member of the National commission concerning regulation of communication. – In the law« About telecommunications »it is told, that tariffs cannot be below cost. It is an obvious dumping». NKRS has allowed to operators time to reconsider the tariff policy and advertising campaigns – till September, 1st. If requirements are not executed, in the commission promise to address in Antimonopoly committee.
The analysis of tariffs has been spent under the reference «Kievstara», have told in NKRS. Members of the commission and analytics notice, that zero tariffs most actively use MTS and «Astelit». «ґ Astelit ґ the first has started the similar offer, – the analyst iKS Consulting Myikola Oliyarnyik informs. – Substantially this strategy has allowed them to win a market share». By data iKS Consulting, this year only «Astelit» continues to increase user’s base – 38 thousand new subscribers in April and 55 thousand – in May. For comparison: at «Kievstara» outflow in April has made more than 200 thousand subscribers, in May – 120 thousand
In «Astelite» and "MTS-Ukraine" of action NKRS name illegal. «Norms of the legislation do not provide powers of a regulator to forbid use of certain tariffs of mobile operators, – the director for marketing ґ confirms MTS-Ukraine ґ Vasily Latsanich. – pricing Questions concern sphere of the competence of participants of the market». The chief of department of public relations «Astelita» Hope Lubnina considers, that zero intranetwork tariffs are not a dumping: «to take advantage of conditions of the zero intranetwork tariff, it is necessary for subscribers to carry out a number of conditions – for example, monthly to fill up the account on 25 grn».
In «Kievstare» object to that decision NKRS enhances the responsibility participants of the market for marketing actions. «And that in advertising offer one, and give another», – the president «Kievstara» speaks Igor Litovchenko. In the company notice, that offer the zero tariff only in one of packages Djuice. «This offer to us should be changed, but I am not upset», – mister Litovchenko underlines.
«Decision NKRS means the beginning of a normal competition to mobile operators», – the director of branch of incorporated sales of "Ukrtelecom" Igor Sirotenko is assured.
In occurrence of zero tariffs in the market have resulted protecting rates interkonnekta, with their help the largest operators "turn" the traffic in the network, the general director of "the Ukrainian radio systems» (TM Beeline) Alexander Barinov believes. Now the companies will lose one of key tools of influence on subscribers, vice-president IK Dragon Capital Maxim Nefodov speaks: «the Market becomes more civilised, and it will be easier to subscribers to understand tariffs». It predicts, that now operators will establish the high price of the first minute of conversation, stimulating subscribers to speak longer – so some Russian companies have arrived. However, analyst GfK Ukraine Gleb Vyshlinsky does not exclude, that operators will try to bypass interdiction NKRS. «Communications of zero tariffs are extremely important for MTS and« Astelita ». The zero is much more attractive, than 3 or 5 copecks, it gives sensation besplatnosti», – he marks.
