Rupert Merdok will make paid access to all news sites of the corporation
In May Merdok said, that within a year is intended to test paid services for the most popular newspapers of group.
But media empire losses for the fiscal year which has ended on June, 30th, have convinced him to operate more resolutely: paid he promises to make all Internet content, including sites Fox News, The Sun, The News of the World and The Australian, writes Financial Times.
In IV quarter loss News Corp has made $203 million — basically at the expense of write-offs and payments Fox Interactive Media which has made $680 million In particular, entering in Fox Interactive Media social network MySpace for a year has reduced 700 workplaces. For a year News Corp has received profit in $3,6 mlrd against $5,3 mlrd year before, the Sheet newspaper writes
If content News Corp becomes completely paid, the part of an audience of online editions Merdoka can pass to the competitors giving the information free of charge. Itself Merdok the unique potential competitor names BBC. «But we will make our content better, and it will be favourable to distinguish it from the others, — the media magnate is optimistical. — our policy will win. If this project appears successful, we will be followed by others» (the citation on Telegraph).
Newspapers any more first time try to make advances to a paid content, marks Guardian: so, The New York Times did paid access to author’s columns — and as a result has found out, that them have ceased to read. When to complain have begun kolumnistyi, Times has refused this strategy. Belonging Merdoku The Wall Street Journal and Financial Times take a payment for access to specialised financial news and comments, but this undertaking, according to Guardian, has «limited enough success». Any similar undertakings are doomed to failure by increase in quantity of the free news Internet resources united by means of search giant Google.
