Mail.ru For the first time has surpassed "Yandex" in a month and week Russian audience

It follows from data TNS Gallup Media for May, 2008

It has counted 14,9 million persons, at least time come for a month on sites Mail.ru; at "Yandex" such it has appeared 14,69 million Week audiences Mail.ru and "Yandex" (average quantity of the people coming on a site once a week and more often) have made 11,54 million and 11,45 million accordingly.

Audience of sites TNS Gallup measures, interrogating 5000 inhabitants of cities with the population from 100 000 persons.

On a day audience — to an avrage of the people coming on a site every day, — Mail.ru (5,85 million) surpassed "Yandex" (5,56 million) in March. On it TNS Gallup has informed in April at conference «the Internet and business». Till March TNS Gallup did not publish data across all Russia.

Advertisers the week audience more interests, after all in weeks duration of advertising campaigns is measured, the general director of agency of Internet advertising Mediaselling the Lion Glazer explains. Data TNS Gallup confirm, that any serious online campaign cannot do without Mail.ru, he speaks. But also interest of advertisers to "Yandex" will not cool down, Glazer is assured: audiences of two sites the comparable. Thus if Mail.ru it is strong in media advertising, "Yandex" — in contextual.

The director for marketing and PR Mail.ru Anna Artamonov explains lead of the company by the rate on communication services: «this direction in runete fast grows». The Russian month audience of a social network «My world» (belongs Mail.ru) in May has made 7,5 million persons, and at Moikrug "Yandex" — 1,02 million «Still two years ago we have overtaken“ Yandex ”by quantity of monthly looked through pages and now on this indicator we advance it twice», — adds Artamonov. The representative "Yandex" has refrained from comments, the "Sheet" newspaper writes

Exit forward on hand Mail.ru also because it namerena to advance "Yandex" in stock promotion terms at exchange. "Yandex" as earlier told sources of "Sheets", considers possibility IPO in the end of 2008, and Mail.ru — hardly earlier. However, present advantage Mail.ru can speak partly the time factor, the expert «Finama» Leonid Delitsyn supposes: in May was a lot of target when the requirement of people for search decreases more considerably, than in e-mail.