HP represents revolutionary technology for colour displays

Company HP has presented display HP DreamColor LP2480zx – break in sphere of technology of colour displays. New working out considerably will make cheaper management of colour, giving the chance to the companies, having established on each desktop colour-critical displays to avoid a compliance test of colours, change-over and creation of set of prototypes.

First-ever accessible under the price computer colour-critical display HP DreamColor LP2480zx is unique for the industry of displays a combination of 30-bit system of colours displays an order of 1 billion colours) and the wide-screen liquid crystal display with light-emitting diode illumination. Cost of the system is much less than cost of the majority of hi-tech Zhk-displays of studio quality. This effective combination of characteristics and cost helps developers of a digital content to solve an old problem: to connect in one system price availability and consecutive accuracy of display of colours.

Display DreamColor which has become by result of unprecedented technological cooperation HP with company DreamWorks Animation, allows to receive exact, predicted colours, simplifies managerial process and guarantees colour conformity of screen images to the real. The novelty will be useful in those branches of production which accuracy of transfer of colours is important, is an animation, working out of a drawing of computer games, processing of films and video, telecasting, designing of items and polygraphy.

Developed for professionals for whom management of colour is one of activity bases, and customers which aspire to use in the work only the best technological innovations, new display DreamColor shows accuracy rates, more than in 63 times exceeding a colour rendition accessible on traditional Zhk-displays. Red, dark blue and green colours became visually deeper, black – is four times more dark, and white - are programmed for increase of colour conformity.

«Having developed new display DreamColor, HP has made break through the technological barriers existing in branch of production of displays and limiting our right to creativity within more than ten years, – speaks Ed Leonard (Ed Leonard), the technical director of company DreamWorks Animation SKF. – Powerful display DreamColor combines variety of the advanced innovations, for the first time allowing to receive surprising accuracy of a colour rendition in our industrial activity».

The novelty equipped with a colour spectrum, completely conforming the requirements of standards of the professional industry, is supplied by the special button of access to the factory installations corresponding to standards of colour ranges: NTSC, SMPTE, sRGB, Rec. 709, Adobe® RGB and DCI. Specially for working conditions in a dark room the display is equipped by the interface of night vision.

«Till now exact and deep colours were inaccessible to the majority of developers of a digital content, – Charles Snajman (Charl Snyman), the vice-president and the general director on commercial products of division Personal Systems Group, HP EMEA speaks. – We DreamColor improves accuracy of a colour rendition, aspiring to help professionals of world level – to the most exacting customers of technologies of display».

New model HP DreamColor LP2480zx is equipped by technology HP DreamColor which supplies display by the display of authentic, exact, natural colours during each moment of time, and also completed by a set of calibrations DreamColor for more accurate calibration of the screen.

HP DreamColor LP2480zx – the first display developed on the basis of technology HP DreamColor Technology, being a fruit of two-year-old cooperation of companies HP and DreamWorks Animation. The joint initiative of the companies is directed on achievement of the ideal colour rendition guaranteeing uniformity of colours in various appendices, on various systems and display means.

In March, 2007 the first printers constructed on mechanism DreamColor have been presented.