Google will not conclude the bargain with Yahoo
Company Google has refused the contract on advertising cooperation with Yahoo after the American antimonopoly bodies as a result have not approved the transaction. David Drammond, lawyer Google, has informed, that concern of a regulator and advertisers in connection with growing domination Google as a result can damage the companies in long-term prospect, writes CyberSecurity.
Let\’s remind, that corporation Microsoft which as well as Yahoo with Google is the active participant of the market of Internet adverising became one of the sharpest opponents of the transaction. In Microsoft said, that having caught Yahoo as advertising platform Google will receive additional levers of influence on the advertising market.
Analysts of agency Bloomberg say, that it is possible to name today\’s message Google historical as for the first time for the history this Internet company has voluntary refused plans on expansion of own influence on the Internet. On the other hand, refusal of the transaction, which sizes were estimated Google and Yahoo in 800 million dollars, will relieve the first of confrontation with the government of the USA which has already stretched yesterday Google a friendship hand, having resolved bezlitsenzionnoe use of the radio frequencies released from transition telecasting on a digital signal.
"There is an assumption that inside Google has ripened understanding of that the company has already reached reasonable limits and the further growth already in what good will not result. However it is impossible to exclude and that the company does not wish to create unpleasant legal precedents that with the state point of view to remain spotless", - believe in Washington legal company Stifel Nicolaus and Co.
According to data of the research company comScore, on share Google now it is necessary more than 63 % of the market of Internet advertising, for Yahoo - hardly 15 % there are more, and here Microsoft 8 % have got only. Thus, in 2008 only in the USA the online advertising market should reach 26,2 mlrd dollars.
As a result, refusal of the transaction will be on a hand only Google and Microsoft, and here Yahoo here has unequivocally lost, as earlier the company has rejected money Microsoft, and now remained and without the agreement c Google which should bring Yahoo about 450 million dollars of additional profit a year.
