Google has refused the transaction with Yahoo

Internet company Google has decided to refuse an exchange of advertising with other large online searcher Yahoo to avoid long proceedings with the American antimonopoly authorities, transfers «BBC».

The essence of not taken place transaction consisted that in results of search in system Yahoo there should be an advertising given Google. Similar cooperation could bring annually Yahoo about 800 mln. dollars, however the American antimonopoly services have forbidden the transaction.

Among the most ardent opponens of the transaction there was an Association of advertisers of the USA and company Microsoft. Representatives of last have noticed, that long-term agreements on exchange Yahoo and Google advertising contradict interests of users and will lead to that two companies become absolute monopolists in the Internet advertising market, supervising it approximately on 80 %. Now Yahoo has declared, that «it is disappointed by decision Google to refuse the agreement, instead of to protect it in court».