Google and Yahoo! Under a cap
The authorities of Canada have begun antimonopoly investigation of the bargain which two leaders of Internet search are going to conclude
On the investigation beginning have informed yesterday at once some mass-media — in particular, agency Bloomberg and newspaper The Seattle Times. On their data, Google, planning to conclude with competing Yahoo! The partner agreement to sell of the online advertising on its platforms, is required to meet with before approval of the Canadian regulating bodies. «It is very scale bargain, and we sould analyse very carefully its details», — quotes Bloomberg Anthony Djuroshe, one of chiefs of office on a competitiveness — antimonopoly body of Canada.
Two largest Internet companies of the world plan to begin joint sale of advertising by October of this year. In July Google has assured the American legislators, that the bargain will promote only to development of a competitiveness and will not lead to increase in its market share.
With it it agree and Kevin Restivo from the Canadian division of analytical company IDC which quotes Bloomberg: «Dynamics of development of the North American market practically will not be changed, therefore if the partnership meets with approval in the USA the Canadian regulators hardly will have bases for its blocking».
In USA Google processes now 61,9 % of all retrieval requests, at Yahoo! The second place (20,5 %), remains to the third Microsoft from 8,9 % (data ComScore for July). Not without reason the head of legal committee of the senate of the USA Patrick Lihi also has expressed concern concerning bargain Google and Yahoo!, having underlined, that Google can concentrate at itself huge files of personal data.
And here in Canada position Microsoft is much better — here it in all directions of online business advances Yahoo!, so that in this country bargain Google hardly will threaten a market competitiveness. Nevertheless Microsoft declared, that the partnership of two leaders of the Internet market will cause a damage of a competitiveness and will pour out in a rise in price.
The total amount of the world market of on-line advertising in 2008 should make, according to IDC, $65 billion, the Sheet newspaper informs
