Google and Yahoo! Can reconsider conditions of the transaction on an exchange of Internet advertising
Companies Google and Yahoo! namerenyi to reconsider conditions of the transaction on an exchange of Internet advertising that it was approved by antimonopoly bodies of the USA, writes «Lenta.ru».
On informal data, Google and Yahoo! Are ready to sign the agreement which period of validity will make 2 years. Before the company planned to conclude the ten years\’ cooperation agreement in the Internet advertising market.
Besides, the companies suppose introduction of restrictions on quantity of displays of adverising, and also the profit received Yahoo! From display of contextual advertising Google. Last should not exceed a quarter from general advertising incomes Yahoo!.
Official representatives Yahoo! And Google do not make comments on this information.
About the transaction between Yahoo! And Google it became known on June, 12th. It means placing in search delivery Yahoo! Contextual advertising Google. In the beginning of October Yahoo! And Google have decided to postpone the transaction because of the tightened negotiations with the Ministry of Justice of the USA.
It was initially planned, that the agreement between Yahoo! And Google about partnership in the Internet advertising market will come into force in October. In case of transaction approval by antimonopoly bodies, income Yahoo! Can increase on 800 mln. dollars in a year.
