General mobilisation
According to market researches, in Ukraine all in third urban domohozyaystv there is a desktop computer or the laptop that is one of the lowest indicators in Europe. However analysts notice, that the state of affairs promptly varies. In II quarter of a current year growth of the market of personal computers has exceeded 56 %, and the share of laptops has thus come nearer to a mark of 50 %.
Following the results of II quarter of this year at the expense of growth of number of portable systems the share of desktop computers as reduced to 52,6 % though still one year ago this indicator made 69,4 %. In II quarter of delivery of mobile personal computers the point of 46 % (one year ago their share made only 29 %) have reached, having demonstrated growth on 149 %. For this period Ukraine left on the third place in region and now on volume of the market of the personal computer concedes only to Russia and Poland. In total for this time in Ukraine it has been sold almost 580 thousand personal computers.
Additional argument in favour of mobility is also level of penetration of a mobile communication. According to company researches iKS-Consulting, users of mobile phones in the country are more than 55 million persons (the population of Ukraine makes the little more than 46 million). Considering, that all operators working in territory of the state, render services of mobile access to the Internet, in the sum these two facts allow to assume, that throughout the following of year-two every tenth Ukrainian can get access to the Internet practically from any geographical point of the country.
In favour of mobility the occurrence fact in the domestic market of a new kind of systems – netbukov, the properties having the whole set valuable to a mobile way of life also will play. Netbuki – inexpensive systems (their cost fluctuates from $400 with small), easy and adapted specially for campaigns in a network. Thanks to such set of characteristics the probability of their fast penetration (as the second personal computer in a family – according to manufacturers, as the first experience – on level of penetration of computers in Ukraine) is very essential, as the little-known brand in developed countries Asus within first several months managed to sell more than one million netbukov.
Besides, connection possibility to the Internet is not limited to access to the network through a mobile phone. By the current moment only in territory of Kiev works more than hundred official free points of access Wi-Fi. And the wireless network card equips practically each modern laptop. And mobile personal computers do not limit the list of systems with which help it is possible to be connected to a global web.
Only in I half-year, according to researches Unitrade Group, in Ukraine it has been sold more than 410 thousand smart phones and kommunikatorov – systems with which help it is possible to get practically high-grade access to the Internet. The share of these systems in total amount of sales of mobile phones for this period has increased to 10,6 % (in comparison with 7,5 % in 2007), and following the results of a year, according to forecasts of analysts Unitrade Group, should exceed 15 %.
Corporate mobilisation
Competitiveness growth in variety of branches of the Ukrainian economy forces the enterprises working in such spheres, it is more attention to give to access questions to the corporate given and information systems. Basically these questions are reduced to correspondence on office e-mail, but since recent time large and average business has had an opportunity mobile use and more difficult decisions. The usual modern software product for collective processing of information Microsoft Exchange Server allows except exchange of usual electronic letters to grant access to calendars and lists of contacts to the authorised employees of the company. Thus, any user of the smart phone on the basis of Windows Mobile is capable to co-ordinate the operating schedule with colleagues, to plan meetings and to have near at hand all necessary contacts.
Moreover, company "Astelit" working in Ukraine under the trade mark life:) Has begun delivery of services in granting of services Exchange to corporate customers, having eliminated thus necessity of acquisition and introduction of not cheap software product. In the spring of this year started the project e-Consulting in which frameworks the company has started to render services in a hosting of a control system of mutual relations with clients – Consumer Relationship Management (CRM). Except essential decrease in a threshold of an input for users CRM (minimum cost of use of service Hosted CRM – about $70) this service also allows to grant Internet access to the user of any system working under Windows Mobile. MTS, in turn, has started service Blackberry also focused on a corporate segment and differing high level of protection of transmitted messages. Potentially into club of corporate adherents of mobility can enter and the largest supplier of control systems of enterprise resources – company SAP having own workings out in the field of web access to the decisions.
Some operators in Ukraine have supported the initiative of integration of program Microsoft Outlook and exchange systems short messages. The program notifies the user on receipt of the new electronic letter or on the forthcoming meeting planned in a calendar.
For the house, for a family
The segment of house users also can take advantage of variety of the advantages represented by mobility. Except a traditional exchange of multimedia data mobile systems essentially expand communicative possibilities. So, on modern kommunikator it is possible to instal the program for vocal Internet communication Skype and free of charge to communicate with other users of this appendix through a network. Thus the arrangement of both subscribers does not play any role. Only qualitative Internet channel (for example, access through the mobile operator of networks of the third generation – Utel or PEOPLEnet) is necessary.
Also broadband access to a network allows to store copies of multimedia data on public free Internet resources. That is there is no necessity to write down files on any carrier – simply enough to open own page of free photoservice. The wide circulation of mobile systems with access to the Internet became the reason of creation and active growth of new market segments of Internet advertising, and also additional mechanisms of profit taking from popular network resources, such as social networks.
Throughout the last year essential break in the segment was made by laptops. By the current moment only 1 % of all mobile personal computers in Ukraine is sold with the winchester which volume is less 80 Gb. By estimations Unitrade Group, 63 % of laptops are equipped by hard disks from 100 Gb to 160 Gb. It allows to transform leptop into small branch of the house desktop computer which can be taken with itself in travel for viewing of films and storage of the photos finished shooting during rest or clips. Productivity which the usual inexpensive laptop today has, is comparable with productivity of the one-year-old desktop computer therefore the modern mobile personal computer corresponds practically to all requests of house users, behind an exception unless computer games.
However, throughout the last year variety of manufacturers has presented own models of game laptops. Essential defect of such personal computers is their weight, dimensions and a small operating time from the battery, but possibility to play modern computer games for some users is more essential argument. Besides, under characteristics such mobile computer does not concede to budgetary desktop personal computers.
Open standards
The line uniting the majority of kinds of mobile systems, the standard interfaces essentially facilitating a life to the users are. So, in the majority of modern digital cameras (except company Sony products) flesh-carriers of format Compact Flash (CF) are used, and practically all modern laptops (and all netbuki) are equipped by the system for reading of such cards. Mobile phones and kommunikatoryi (besides, except products Sony Ericsson) use the reduced versions of CF-carriers – mini CF and micro CF. It allows the user to organise process of carrying over of the information from one system on other in as much as possible simple method, without necessity of search of corresponding cables.
In modern systems wireless interfaces, such as Bluetooth (on researches Unitrade Group, this technology was present almost in 70 % of the mobile phones sold in I half-year) also are actively used. By means of Bluetooth it is possible to remit files from one system on other, to synchronise directories, to use phone as the mobile modem.
