For rehabilitation Windows Vista Microsoft namerena to spend $300 million
Besides the traditional criticism aside Microsoft because of incompatibility of the equipment and the software, users marked problems with safety and productivity Windows Vista. The termination of sales of previous version Windows – Windows XP, happened on June, 30th, 2008, has delivered IT Experts in rather difficult situation. In spite of the fact that issue of the first package of updatings for Windows Vista has taken place and from party Microsoft assurances that this system is the most perfect for all history of workings out have ounded, IT Analysts are complete of scepticism.
Larri Dignan (Larry Dignan), managing editor ZDNet, sharply enough expresses about increase in popularity Windows Vista: «If Microsoft will rename it and will start campaign for advancement anew, I, maybe, and will choose it». According to analytical research KACE, the number of opponents Windows Vista has increased by 10 %, and 42 % interrogated are complete of determination by all means to deliver an alternative operating system: Mac OS or Linux, transmits CNews.
Nevertheless, on the remained 60 % of users advertising strategy Microsoft also will be directed, for which is decided to allocate $300 million Ed Bott (Ed Bott), the expert of the market of computer technologies with the 20-year-old experience, considers, that it enough quite good start for campaign for rehabilitation of image Windows Vista. Nevertheless, it results advertising Apple devoted to distinctions between operating systems as an example: «I’m a Mac, I’m a PC». In such conditions, marks Bott, the similar answer from party Microsoft on such advertising is failure strategy as it will cause still bolshee doubt as a product.
However, on a company website there was a section in which advantages of use of this version Windows are described. Among them – figures and the facts that more than 2700 programs have passed certification for work under Windows Vista, including 98 from 100 most popular products. As the disproof of results KACE, corporation Microsoft cites data of other research in which 70 % of the interrogated users of SMB-SECTOR consider Windows Vista as productive system.
