Advertising in games not so is terrible

According to new interrogation Nielsen Games, 4 from 5 players do not object to intragame advertising.    

According to data of new research «Consumers’ Experience with In-Game Content and Brand Impact of In-Game Advertising Study», conducted by company Nielsen Games by request igroreklamnoy companies IGA Worldwide, to 82 % of players consider, that projects with intragame dynamic advertising are not worse at all taytlov without advertising. Thus the number of positive associations with an advertised brand after ge
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Japanese have learnt a videocamera to distinguish a smile

Company Sony has manufactured a videocamera supporting function of automatic recognition of smiles.

If mode Smile Shutter is activated, chamber Handycam HDR-CX11E will independently do a photo at smile hit in a shot. Earlier such system met only at digital cameras.

Depending on the chosen mode of operation, pictures can be made both during video record, and at any hit of a smile in a chamber objective.

The user chooses level of sensitivity of recognition of smiles independently. Works Smile Shutter together with system of
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Browser Opera 9.5 left

Company Opera Software ASA has presented final issue of popular flagman Web browser Opera 9.5. 

The novelty is characterised by high efficiency, support of several platforms and includes some new potential.

Among the most important new possibilities of the program allocate so-called Opera Link. Last allows to synchronise a desktop variant of browser Opera 9.5 with minibrowser Opera Mini free of charge extending among mobile phones. Under the application of the manufacturer, by means of this potential all your bookmarks and p
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"Megaphone" has started a network of the third generation in seven regions SZFO

Open Society "Megaphone", the third by quantity of subscribers the cellular operator of the Russian Federation, has started a network of the third generation (3G) in seven regions of Northwest federal district, is spoken in the company message.

In particular, on June, 18th "Megaphone" begins granting of services of the standard 3G in the Arkhangelsk, Vologda, Kaliningrad, Murmansk, Novgorod and Pskov areas, and also in Kareliya.

In October of last year "Megaphone" the first in Russia has started in
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Symantec and McAfee are in the lead in the market protective ON

World market volume ON for maintenance of information safety for 2007 of analytics Gartner have evaluated in $10,4 mlrd, that on 19,8 % above an indicator of 2006 which has reached $8,7 billion Analytics observe increase of demand for the hardware-software complexes based on certain software products, especially in such decisions as Internet sluices and systems of protection of e-mail, informs CNews.

In 2007, by estimations Gartner, shares of companies Symantec and McAfee in the market ON for maintenance of information safety made, acc
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New version ASPLinux Server

Company Aflex Software, the official representative in Russia, the CIS countries and Baltic companies ASPLinux, declared issue of the new version of server distribution kit ASPLinux Server V Update 2. "The computer review" informs, that program platform ASPLinux Server V Update 2 has received a number of technological improvements and innovations.

The basic changes of the version are made in area virtualizatsii and safety subsystems. Means virtualizatsii, built in OS, support work of the systems including to 64 physical proce
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The GPS-navigator with Internet connection

Company Mio, declared issue of the lung from offered on the market of the GPS-navigator with connection to the Internet.

According to the company its portable GPS-navigator Mio Moov 380 differing minimalisticheskim by design and support of SIM-cards, is capable to change way of navigation habitual for you. Thanks to support GPRS the user can carry out in the course of navigation telephone calls directly from this system, and also to prospect on the Internet on the most actual updatings of local locations, informs "the Computer
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In a network not before advertising

Users of social networks basically are not interested in the advertising placed in them, — to such conclusion research holding "Ромир" has come.

Basically people are taken by dialogue.

At first sight these data contradict statistics of Internet metre Alexa.com: on its data, from all Russian sites most of all the traffic users Vkontakte, and "Schoolmates" only on the fourth place consume. But it speaks higher activity of users Vkontakte: according to Comscore, in February eac
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Forbes has possessed the European countries by quantity of inventions per capita

In a rating of the European countries with the greatest quantity of patents for one person the first place was taken by Switzerland.

As informs journal The Forbes, in this country it is necessary on 106,7 patents for one million inhabitants that is a record for Europe. The greatest quantity of inventions among the local companies have made pharmaceutical Novartis and Roche. Thus in a rating it is not underlined, for what period so much applications for a patent are submitted.

On the second place there was Germany with 76 patents
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The State Duma of the Russian Federation has noticed igrostroy

The round table devoted to regulation of activity on creation and distribution KI to the Russian Federation has taken place. 
Recently along with discussion of a burning question of attraction of investments in geymdev the theme of our support with you of the industry from the state is even more often lifted. The first question was actively discussed at the next meeting of Club of developers of games, then on KRI in this spring, and here about state influence on igrostroy spoke more recently. On June, 17th at Institute of modern deve
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